Tessarakt Experiential presents
GCL ARENA
The Fan Engagement Platform for Global Chess League Season 4
The Lalit Ashok, Bengaluru
September 5-13, 2026
Tech Mahindra
The Opportunity
Chess is Booming. Fan Engagement Isn't.
GCL Season 3 proved the format works. But digital fan engagement remains a massive untapped opportunity across venue, broadcast, and between matches.
200M+
Chess Fans in India
The Solution
One Platform. Every Fan Touchpoint.
GCL Arena is a Progressive Web App that unifies registration, live match engagement, predictions, merch, and sponsor activations into a single fan experience.
📴
Instant Access
PWA loads instantly via QR scan. No app store download. Works on any device.
♟
Live Predictions
Predict moves, match outcomes, and board results in real-time during matches.
💰
Fan Coins Economy
Earn engagement currency through activities. Spend on merch, upgrades, experiences.
🎫
Livestream Layer
Interactive overlay on JioCinema/YouTube streams with predictions and chat.
🛍
Merch Store
In-app commerce with coin discounts. Buy with INR, coins, or both.
🎟
Sponsor Passport
Gamified Fan Park experience. QR stamps at booths unlock exclusive rewards.
Activation 01
QR-First Registration
Zero-friction entry. Scan, register, get your digital pass. No queues, no paper tickets.
01
📲
Scan QR
At venue or poster
→
02
👤
Quick Register
Phone + name only
→
03
🎯
Pick Your Team
Join a franchise
→
04
🎟
Digital Pass
Apple/Google Wallet
→
05
💰
Welcome Coins
+100 coins bonus
Activation 02
Fan Coins Economy
An engagement currency that rewards every interaction. Not betting - it's a loyalty flywheel that keeps fans active across all touchpoints.
Earn Coins
♟Match Predictions+75
📍Venue Check-in+50
♘Daily Puzzle+30
🎟Sponsor Stamp+25
📤Referrals+20
Spend Coins
👕Merch Discounts-500
🏆VIP Upgrades-2000
📷Meet & Greet-5000
🌟Exclusive Content-100
⚡Power-ups-50
Activation 03
Live Match Second Screen
Transform passive viewers into active participants. Whether at the venue or watching from home, every fan has a live interactive companion.
Real-Time Board View
Live chess board with engine evaluation, player clocks, and move-by-move analysis synced to the broadcast.
Move Predictions
30-second prediction windows before each move. Correct predictions earn coins. Leaderboard tracks the best predictors.
Match-Level Bets
Predict match winner, total decisive boards, and MVP before the match. Higher stakes = higher coin rewards.
Fan Leaderboard
Global, team-based, and friends leaderboards. Top fans win real prizes at the end of the season.
Alpine SG Pipers vs Triveni Kings
2.5 - 1.5
Board 5 in progress
Activation 04
Venue Activations
GCL Arena transforms The Lalit Ashok into a digitally-connected playground. Every zone, every stall, every moment becomes an engagement opportunity.
🏘
Tournament Hall
Kalinga 1 & 2 - Live predictions on second screen
🎪
Fan Park
Sponsor Passport - QR stamps at 8+ booths
🛍
Merch Zone
Coin-discounted purchases - exclusive venue drops
🎲
Gaming Zone
Puzzle challenges - play & earn coins
📷
Photo Moments
AR frames + share for coins
Activation 05
Sponsor Passport
Gamified sponsor discovery. Fans scan QR codes at each booth to collect stamps. Complete the passport = exclusive GCL merch + VIP meet & greet.
📍
QR at Each Booth
Every sponsor stall has a unique QR code. Scan to collect a digital stamp and earn 25 coins.
🏆
Tiered Rewards
4 stamps = GCL cap. 6 stamps = jersey. All 8 = VIP meet & greet with a grandmaster.
📊
Sponsor Analytics
Real-time foot traffic data for each stall. Dwell time, conversion, and engagement metrics.
🚀
Sponsor Content
Each stamp unlocks sponsor-specific challenges, mini-games, or exclusive content.
Activation 06
Livestream + Commerce
Remote fans get the same engagement layer. Prediction games, coin economy, and merch shopping work identically whether you're at The Lalit or watching from Mumbai.
Stream Overlay
Interactive layer wrapping JioCinema / YouTube feeds. Predictions, polls, and emoji reactions in real-time.
Unified Merch Store
Same inventory, same coin discounts. UPI / Razorpay checkout with nationwide delivery.
Watch Parties
Create virtual rooms with friends. Shared predictions, group leaderboards, chat.
▶
JioCinema Live Stream
12.4K watching
Technology
Built on GCL's Stack
Designed to complement GCL's existing partnerships with AWS, Google Cloud, and AMD. No new vendor lock-in.
4 week build from contract sign to beta.
2 week buffer for load testing and sponsor integration.
Live by August 22, 2026.
Projected Impact
Why This Matters
GCL Arena turns every fan into a measurable, engaged participant. Here's what Season 4 could look like.
35%
Merch Conversion Lift
First-Party Data Asset
Every registration, prediction, purchase, and check-in builds a rich fan graph. This becomes GCL's most valuable digital asset for Season 5 sponsorship sales.
Interactive Prototype
See It In Action
We built a fully functional prototype of GCL Arena. Every screen, every interaction, every detail - ready to explore.
Launch Prototype →
Contact Tessarakt Experiential →
Tirtham Ray / Tessarakt Experiential
tirtham@tessarakt.in
RFP Response - GCL Season 4 Tech Integration